Above the Cloud

do UC?

Practical, senior consulting for AI, technology and digital projects

Helping organisations define what they need, build the right solution, and evolve it over time.

I’m Mark Purdom, a senior consultant specialising in AI strategy, custom GPT tools, and integrated digital workflows. I help clients move from vague ideas to clear, working solutions — focusing on what genuinely delivers value, not on hype or unnecessary complexity.

Introducing advocAIte

advocAIte is my end-to-end AI service: a practical, vendor-agnostic approach to understanding what you need, shaping it into a clear plan, and then guiding or delivering the implementation.


Whether you’re looking to test an idea, build a custom GPT, design a prompt pipeline, or integrate AI into an existing workflow, advocAIte gives you a structured, senior-guided way of achieving it.

Explore advocAIte

AI Consulting & Delivery


  • Clarify requirements when you’re not sure where to start
  • Turn loose concepts into structured, actionable plans
  • Identify the right AI approach for your real problem

Custom GPTs, Chatbots & Prompt Engineering

  • Design and build custom GPT tools for internal or customer use
  • Create multi-step prompt pipelines
  • Build knowledge-based support bots
  • Develop integrated workflows combining tools, data and automation



AI Workflow Integration


  • Add AI-powered features to websites, forms or processes
  • Connect AI outputs into operational tools
  • Build continuous improvement loops for learning and refinement



Philosophy

I work the full lifecycle — but you can bring me in at any stage.


Define

Get clarity fast. I help you understand what you actually need, what’s feasible, and what’s worth building.


Build

From custom GPTs to chatbot flows, automation and workflow integration — clean, reliable delivery.


Evolve

Support, iteration and optimisation based on how your team actually uses the solution.


This keeps projects grounded, fast and focused on real value.


Example AI Projects I Can Deliver


Representative examples of the type of work I support:


  • Custom GPT assistant for internal knowledge or customer support
  • Multi-stage prompt systems for process workflows
  • Chatbots integrated with business data or documentation
  • AI-driven content or documentation generation
  • WordPress integration for AI-powered site features
  • Tools to help teams summarise, interpret or automate information flows


These examples are indicative — if you’re not sure whether your idea fits, ask.


Why Work With Me


  • Senior consultant experience — you get clarity, structure and reliable delivery.
  • Vendor-neutral — I recommend what solves your problem, not what’s fashionable.
  • Practical — no over-engineering, no inflated scope, no wasted time.
  • Clear communication — you’ll always know where the project stands.
  • Flexible — I can define the project with you or build from a brief you already have.


Additional Expertise


Although AI is the primary focus, I also support:


  • WordPress
  • Site setup and management
  • Plugin configuration and troubleshooting
  • AI feature integration
  • Layout and content refinement
  • GTM & CX Consulting
  • Available when needed, without crowding the core proposition.