do UC AI Charter

AI is advancing faster than most organisations can govern it. Many see the efficiency gains but haven’t yet built the structures to manage the impact on people, capability and long-term resilience. This Charter exists to make that path clear. AI should strengthen an organisation, not outpace its ability to adapt; enhance people, not replace them without direction. We use AI to improve performance — always with accountability, transparency and human purpose at the centre.

  • 1. Human Purpose First

    AI exists to enhance human capability.


    We use AI to elevate performance, improve quality, reduce friction and unlock new opportunities — not to diminish the role or value of people.

  • 2. Accountable Intelligence

    AI may assist, propose or automate tasks, but humans remain fully accountable for decisions that affect our customers, employees, partners or products.


    No consequential decision should be made without meaningful human oversight.

  • 3. Responsible Transformation

    AI will replace tasks — our responsibility is to ensure this creates new human value elsewhere.


    We commit to:

    • Redeploying skills where possible
    • Creating or expanding roles that support AI operations, oversight and innovation
    • Strengthening capability rather than hollowing it out

    Transformation should be net-positive for the organisation and its people.

  • 4. Transparency and Clarity

    We aim to make AI use explainable to customers, employees and partners.


    When AI plays a material role in a process or interaction, we will ensure clear, honest disclosure where appropriate.

  • 5. Safety, Reliability and Quality

    AI systems are fallible and require control.


    We commit to:

    • Testing and validating AI behaviour
    • Monitoring output quality
    • Avoiding inappropriate autonomy
    • Implementing safeguards against hallucination, error and misuse

    AI must meet or exceed our standards for accuracy, trust and performance.

  • 6. Data Stewardship

    Our use of AI must comply with:

    • Our Privacy Policy and related data-handling procedures
    • All applicable data protection and privacy laws in the jurisdictions where our customers and we operate

    We avoid unnecessary data retention, ensure appropriate security, and only use data in ways aligned with its intended purpose.

    This Charter does not replace our Privacy Policy or legal obligations; it sits alongside them.

  • 7. Fairness and Non-Discrimination

    We will make reasonable efforts to prevent bias, unfair treatment and harmful outcomes in AI-supported processes, especially those touching people’s livelihoods or wellbeing.

  • 8. Workforce Development and Support

    AI capability is not created by installing a tool; it requires people.


    We commit to supporting our teams with:

    • Practical AI literacy appropriate to their roles
    • Training on safe and effective use
    • Opportunities to expand into new, AI-aligned responsibilities
    • A culture where people are encouraged to experiment safely

    We invest in people as we invest in technology.

  • 9. Sustainable Adoption

    We favour responsible, long-term AI investment over short-term efficiency gains.

    A business that replaces too quickly without building capability becomes fragile; a business that adopts AI thoughtfully becomes resilient.


    AI will be used to strengthen our competitive position while maintaining organisational stability.

  • 10. Societal Awareness

    We recognise that how we use AI contributes to broader labour market and economic shifts.


    While we cannot solve systemic issues alone, we will act with awareness of our role and avoid practices that needlessly exacerbate wider social disruption.

  • 11. Continuous Review

    As capabilities and regulations evolve, so must our approach.


    We will review this Charter periodically and adjust our principles in line with:

    • Emerging best practices
    • New or updated global AI and data-related regulations (for example, AI-specific laws such as the EU AI Act where relevant)
    • Lessons learned from our own work
    • Changes in capability and risk,
  • 12. Shared Guidance, Not Moralising

    This Charter reflects how we choose to operate. Others may adopt or adapt it if useful.


    Its purpose is to provide clarity, direction and responsible leadership in our use of AI — not to judge, evangelise or speculate on hypothetical futures.