Practical AI, defined and delivered

A structured, senior-led approach to shaping ideas, building the right solution, and evolving it over time.

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What advocAIte Is


advocAIte is my end-to-end AI consulting service — designed to help organisations understand what they need, build a solution that actually works, and refine it as their requirements grow.


It combines strategic clarity with hands-on delivery: helping you move confidently from concept → prototype → working tool.

See the AI Adoption Journey

How advocAIte Works: Define → Build → Evolve

  • 1. Define

    Before any model, prompt or workflow is created, we clarify precisely what you’re trying to achieve.


    This can include:

     • requirement definition

     • identifying the right AI approach

     • functional scoping

     • risks, dependencies and constraints

     • recommended architecture (simple, not academic)


    You leave this phase knowing exactly what’s worth building — and what isn’t.

  • 2. Build

    Once the plan is clear, I design and deliver the AI elements you need.

    This can include:

     • Custom GPT tools

     • Support or knowledge-base chatbots

     • Prompt engineering & multi-step prompt pipelines

     • Workflow automation integrating multiple tools or data sources

     • AI-powered features for websites (including WordPress)

     • Support bot architectures (tawk.to, Landbot, custom UIs, etc.)


    Every build is tailored, lightweight, and designed for real use rather than showcase demos.

  • 3. Evolve

    AI solutions improve fastest when they are used.


    I support:

     • iteration and refinement

     • tuning prompts and behaviour

     • improving accuracy

     • adding new capabilities

     • making solutions more robust as your needs grow


    You get an AI tool that becomes more useful over time — not one that sits still.

What advocAIte Can Deliver


Representative examples of projects supported through advocAIte:


  • A custom GPT assistant for internal teams
  • A chatbot that answers customer questions using your documentation
  • A multi-stage prompt chain that guides a process from input to output
  • An AI layer added to an existing workflow (e.g., summarisation, interpretation, scoring)
  • AI-enabled content or document generation for reports or support material
  • WordPress integrations adding an AI-driven feature to your website


These are examples — your requirements may be different. advocAIte adapts.

Why Use advocAIte


  • Senior-led clarity: You avoid wasted effort and over-engineered solutions.
  • Outcome-focused: AI is a means, not the objective.
  • Vendor-neutral: I choose what works, not what trends on social media.
  • Flexible engagement: Join at Define, Build or Evolve — whatever you need.
  • Practical delivery: Clean builds, sensible architecture, long-term maintainability.

When advocAIte Is the Right Fit


  • You’re unsure what to build, but know AI could help
  • You have a rough idea and need help shaping it
  • You want a custom GPT or chatbot that does more than the basics
  • You need AI added to an existing product or workflow
  • You want a senior consultant rather than a junior “prompt hacker”
  • You value clarity, speed and practical execution

Start with advocAIte

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